Enhancing Pharmacy Operations with PharmaClik Mobile App
PharmaClik, developed by McKesson Canada, is a mobile application designed to streamline pharmaceutical ordering and receiving processes for healthcare providers. Serving as a companion to McKesson Canada's PharmaClik order management solution, the app offers functionalities that allow users to compile orders, scan product UPC codes, and review received orders directly from their mobile devices.
Ottawa, Ontario, Canada
1905
Pharmaceutical
Challenge
The PharmaClik mobile app faces several challenges, including the need for frequent catalog updates, which can be time-consuming for users. Its search functionality is limited, relying mainly on barcodes, making it hard to find products by name. Additionally, the app lacks features for tracking and viewing invoices, which users find essential for streamlining their workflow. These issues have led to lower user satisfaction and hindered the app’s overall effectiveness.
Results
The creation of the PharmaClik mobile app allowed pharmacies to manage orders and inventory more conveniently on the go. It streamlined the ordering and receiving process by enabling barcode scanning, real-time updates, and mobile access to product catalogs. While the app brought operational efficiency and supported faster decision-making, user feedback highlighted areas for improvement, indicating its potential for even greater impact with future updates.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
In conclusion, the PharmaClik mobile app is a valuable step toward modernizing pharmacy operations by offering convenient, on-the-go access to ordering and inventory management. While it has improved efficiency and supported daily workflows, user feedback reveals critical areas that need refinement. By addressing these challenges and enhancing core features, McKesson can significantly boost user satisfaction and ensure the app delivers on its full potential to streamline pharmaceutical operations.